Press Kit —

Brand Guidance

Welcome to the Atolye15 brand resources site. Here, you’ll find brand guidelines and downloadable assets, as well as information on obtaining permission to use Atolye15 assets in your own work.

Atolye15 Press Kit Cover

Brand guidelines
and assets

Our guidelines lay out the rules for using Atolye15 brand assets. Please help us protect our brand by presenting your work in the most appropriate way. Follow these guidelines and only use approved brand assets from this site. Any logos or images found elsewhere on the web are not approved for use.

Horizontal Colorful Logo
Horizontal Black Logo


Colorful, Black, White

Vertical Colorful Logo


Colorful, Black, White

Logo Icon

Colorful, Black, White

Our core colors

At Atolye15, Radical Red and Raisin Black form our iconic primary palette. These colors are our signature, making our brand instantly recognizable.

Radical Red

RGB: 245 / 45 / 91
CMYK: 0 / 82 / 64 / 0

Raisin Black

HEX: #202020
RGB: 32 / 32 / 32
CMYK: 0 / 0 / 0 / 87


The logo icon and Wordmark must always be surrounded by a minimum amount of clear space. The size of this exclusion zone - ‘x’ in the diagram - is defined by the width of the logo icon.

False use

Some cases of wrong usage of our logos.