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Press Kit —

Brand Guidance

Welcome to the Atolye15 brand resources site. Here, you’ll find brand guidelines and downloadable assets, as well as information on obtaining permission to use Atolye15 assets in your own work.

Brand guidelines
and assets

Our guidelines lay out the rules for using Atolye15 brand assets. Please help us protect our brand by presenting your work in the most appropriate way. Follow these guidelines and only use approved brand assets from this site. Any logos or images found elsewhere on the web are not approved for use.

Horizontal

Colorful, Black, White

Vertical

Colorful, Black, White

Logo Icon

Colorful, Black, White

Our core colors

At Atolye15, Radical Red and Raisin Black form our iconic primary palette. These colors are our signature, making our brand instantly recognizable.

Radical Red

HEX: #FE2D5B

RGB: 245 / 45 / 91

CMYK: 0 / 100 / 50 / 0

Raisin Black

HEX: #202020

RGB: 32 / 32 / 32

CMYK: 0 / 0 / 0 / 100

Using our logo

Correct application of these highly recognizable identity marks is essential, as they directly represent Atolye15 and must be used consistently to protect our trademarks.

Our brand is important to us. Please follow these guidelines and use only the approved assets found here.

Clearspace

The logo icon and Wordmark must always be surrounded by a minimum amount of clear space. The size of this exclusion zone - ‘x’ in the diagram - is defined by the width of the logo icon.

False use

Some cases of wrong usage of our logos.

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Brand Guidance