Volvo Cars

Volvo Cars’ official website management partner

We partnered with Volvo Cars, the world-renowned luxury vehicle manufacturer, to manage its official website. Our goal was to restructure and optimize the platform, ensuring seamless synchronization with Volvo's Swedish headquarters and 24 global markets. This collaboration evolved into an eight-year partnership, where we continue to provide technical support to keep Volvo aligned with global standards.

24 Countries’ Content Synced
for Global Consistency
8-Year Ongoing Collaboration
Delivering Exceptional Results
Volvo Cars website's 'Design Your Volvo' page displaying SUV models including EX30, EX40, and EX90, with options to compare models.

The challenge that brought us together

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Volvo’s global strategy is built around perfect synchronization. For the brand, it’s crucial that each country’s site reflects real-time updates from the Swedish HQ, ensuring a consistent digital experience worldwide.

However, Volvo Turkey's CMS, managed by a well-known Turkish agency, was far from optimal. Content updates were handled with short-term fixes and unsystematic solutions, leading to significant disorganization within the CMS structure. This chaotic setup resulted in the local site lagging behind global Volvo standards, with delays in synchronization that left the country consistently last in global updates.

The disconnect was impossible to ignore. As global markets advanced in real-time, the regional site remained isolated from critical updates, creating frustration both locally and at Volvo's headquarters. This was the main pain point that brought Volvo to Atolye15. It was clear that Volvo needed a long-term collaboration with a development partner committed to tackling the root of the problem, going beyond surface-level fixes that had been applied before us.

Roots of our long-term collaboration

Volvo's experience with their previous agency made one thing clear: temporary fixes wouldn’t solve long-term problems. The former approach led to cluttered CMS architecture, outdated information, and a lack of synchronization with Volvo's other dealerships worldwide. What they needed wasn't just a quick-fix vendor, but a dedicated, long-term development partner that would rebuild, and not just repair.

Unlike a typical agency, our goal wasn’t to simply smooth over the issues. Our focus was to rebuild the entire CMS completely, untangling the disorganized web of short-term solutions and replacing it with a sustainable and future-proof structure. We aimed to create a platform that could scale and grow, staying synchronized with Volvo's global operations just as we have been doing for the past eight years.

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Our solution to the challenge

From the very beginning, we have been deeply integrated into Volvo's global content adaptation process, working in close collaboration not just with the local Volvo team, but directly with Volvo's headquarters in Sweden

In the early stages of the project, our team participated in regular meetings and webinars with the Swedish team, ensuring that every update and technical decision was perfectly aligned worldwide. Throughout our eight-year partnership, we still maintain open channels of communication, ensuring agile processes and rapid response to changes as they come.

When we took over Volvo’'s CMS operations, the platform was already built on Sitecore, a powerful yet complex enterprise-level system. Rather than applying surface-level adjustments, we chose to rebuild the entire CMS structure from the ground up.

We reorganized content workflows to establish a structured and logical hierarchy, making updates smoother and synchronization faster. Additionally, we redesigned the architecture to be modular, allowing for flexible scaling and updates without disrupting existing features. This ensured that the regional site was in perfect alignment with the rest of the global dealerships, reflecting real-time updates without delay.

Our role wasn’t limited to just content management; it also involved development tasks when necessary to ensure design consistency across all Volvo markets. We contributed to implementing new designs and features provided by the headquarters, including new page layouts and interactive modules on the site. By handling these frontend enhancements, we ensured that any new components or updates from Volvo's global team were properly integrated into the local site.

To this day, we continue to provide ongoing technical support and content editing, ensuring the platform evolves and remains perfectly synchronized with Volvo's global updates.