RepairFix (BASF)

An online damage tracking system for a Germany-based startup

In partnership with EY Etventure, we developed RepairFix, a BASF-backed venture aimed at transforming vehicle damage reporting. In just 100 days, we built a platform that allows users to connect with service providers and receive repair quotes simply by uploading photos of vehicle damage. This MVP validated the concept and laid the groundwork for what is now revolutionizing Germany's automotive aftermarket.

3 Months to
MVP Launch
from Initial Concept
500+ Vehicles
Managed
through the Platform
Mobile app interface displaying a damage reporting tool with a car illustration and options to specify the damage location.

Who is RepairFix?

A badge reading 'Next-Level E-Commerce,' accompanied by a circular icon labeled 'Powered by Smart Tech' with a target graphic.

RepairFix GmbH is an online damage-tracking platform designed to streamline vehicle damage assessment and repair processes. Launched as part of BASF's venture-building initiative, its initial phase was developed in collaboration with EY Etventure and the Atolye15 team to bring efficiency and transparency to the automotive aftermarket industry.

Since its MVP launch, RepairFix evolved into Motum, a successful B2B SaaS platform expanding its focus to fleet owners and broader fleet maintenance solutions. Today, Motum manages over 37K vehicles from 350+ fleet customers annually, connecting drivers, fleet managers, and service providers across Germany and neighboring markets.

Headquarters
Münster, Germany
Industry
Automotive Aftermarket
Company Size
11–50 Employees

How the RepairFix project was born

RepairFix began as a transformative venture of BASF's Digital Incubation Unit, with the aim of revolutionizing how vehicle damage assessments are managed. Partnering with EY Etventure, a German consulting firm, BASF set out to explore innovative digital solutions that could solve long-standing inefficiencies in the automotive aftermarket sector.

EY Etventure, with its expertise in business strategy, led the conceptualization of RepairFix. Seeing the need for rapid and effective execution, they approached us, their 8-year product development partner in digital transformation projects, to develop the MVP. Using our 100-Day MVP model, we built the platform in just three months, ensuring it was not only delivered quickly but also designed to meet real-world market needs.

The challenge that shaped the MVP

For BASF, the challenge was clear: modernize and simplify vehicle damage reporting. Traditional processes were time-consuming, paper-heavy, and often disconnected, causing delays and setbacks in assessment and repair. BASF recognized the opportunity to digitize this process and create a faster, more seamless way to manage damage assessments.

First, an MVP was needed to validate the concept of digital-first damage reporting and repair coordination. BASF also needed to gather real-world user data that would guide further development and scaling with this MVP. For the RepairFix MVP to succeed, it had to prove it could not only replace outdated methods but truly solve the industry’s long-standing pain points.

Phone trade-in process screen, showing phone condition questions and an offer of $605 for an Apple iPhone 12, with a 'Next Step' button.
Blue circular badge with 'NEW CHALLENGE' around a starburst center.

How we developed the RepairFix MVP

To achieve BASF's vision of transforming vehicle damage reporting, the journey began with EY Etventure conceptualizing the idea further on paper. As their long-time product development partner, we then stepped in to bring this concept to life. 

From the very beginning, the process was highly collaborative. Together with EY Etventure, we mapped out the entire development process, sprint by sprint, and defined the core features that would make RepairFix effective and scalable.

Development kicked off with a clear goal: to create a seamless experience for users to report damage quickly and accurately. The platform enabled private drivers and fleet providers to easily upload photos of surface damage directly to the platform. This streamlined the initial reporting process, eliminating the need for manual paperwork and accelerating the first step of damage assessment.

Once the photos were submitted, the platform instantly connected with bodyshops, where professional estimators reviewed the images to provide real-time repair cost estimates. This estimation process was designed to be fast and transparent, allowing drivers and fleet managers to quickly understand the scope of the repair and make informed decisions.

On the backend, the platform featured an admin panel that allowed RepairFix to manage claims, validate image quality, and route cases to bodyshops when necessary. This internal system ensured quality control and efficient case management, making the entire process smoother for all parties involved.

In just 100 days, we brought RepairFix to life, delivering a fully functional MVP that not only met but exceeded initial expectations. Our agile development process and close collaboration with EY Etventure ensured that the platform was ready to handle real-world demands with speed and reliability.