Kuantist

A simplified cryptocurrency experience for the everyday user

We partnered with Kuantist, a forward-thinking fintech company, to transform their digital presence through a comprehensive web and mobile app redesign. By prioritizing simplicity and brand recognition, we helped Kuantist make blockchain-based investing accessible to a wider audience.

Figma, Webflow, UX Research, UI Design, 3D/2D Illustration Multi-Platform Consistency (iOS, Android)

A Modular
Design System

Built for Years of Regulatory Change

250+ Screens
Designed

across iOS and Android

Kuantist crypto mobile app screens showing portfolio balance, market list, and modular design system interface.

Who is Kuantist?

Designed for better crypto use badge with coins illustration and “Powering Fintech Solutions” sticker.

Kuantist is a cryptocurrency platform built to make buying, selling, and managing digital assets accessible to a much wider audience. Rather than focusing solely on experienced traders, Kuantist aims to remove the complexity that often surrounds crypto products and offer an experience that feels clear, trustworthy, and easy to use. From its very first funding round, the company secured a $38M valuation, an early signal of strong market confidence and ambitious growth expectations.

Operating in a fast-moving and highly competitive market, Kuantist positions itself as a platform for everyday users, people who want to interact with crypto confidently, without needing deep technical or financial knowledge. This vision shaped not only their product strategy, but also the expectations they had from a design partner.

Founded
2021
Industry
Financial Services
Company Size
11-50 Employees

The challenge that brought us together

The cryptocurrency landscape is often defined by its high barrier to entry and overwhelming technical complexity. For Kuantist, the main pain point was the "intimidation factor" that prevents average users from engaging with blockchain technology. They needed a design partner to dismantle these barriers while creating a distinct market presence.

Kuantist’s vision was specific: they wanted "brand recognition through experience." The goal was to develop a UI so unique that a bystander could recognize the app as Kuantist simply by its color palette, illustrations, and layout, without ever needing to see a logo. This required moving beyond standard fintech templates to create a truly iconic visual identity. The design also needed to support not only brand differentiation and clarity, but long-term adaptability in an industry where changing regulations and never-ending market evolution are the only constant.

Working as a partner, not a vendor

With 15+ years of experience and more than 200 digital products behind us, we know that sustainable growth depends on more than delivering what is written in a brief. From the beginning, we designed Kuantist’s product with its future in mind not only addressing current requirements, but anticipating expansion, new modules, and increasing user complexity. For us, this forward-looking mindset defines what it means to act as a real product partner rather than a short-term executor.

To enable that, we created a modular design system that could continue functioning independently of our ongoing involvement. Rather than producing isolated screens, we translated product decisions into reusable components and scalable patterns that Kuantist’s own development team could extend, adapt, and integrate over time. The result was a foundation built for continuity and growth ensuring the product could mature confidently, whether we were directly involved or not.

Kuantist crypto mobile app and web landing page design displayed on smartphone and desktop screens.
Blue circular badge with 'NEW CHALLENGE' around a starburst center.

Our solution to the challenge

After aligning on scope and product direction, we began with Kuantist’s mobile application, treating it as the primary touchpoint for everyday crypto interaction. In a sector where regulations can shift overnight and compliance requirements evolve rapidly, the product needed to be built for adaptability from day one. Rather than designing static interfaces, we focused on establishing a modular design system that could respond to structural change without breaking the experience.

We started with in-depth benchmarking of leading cryptocurrency platforms, analyzing onboarding flows, trading mechanics, portfolio dashboards, and notification systems to identify friction points that directly impact trust and conversion. These insights were translated into detailed user flows and structured user stories, aligning business logic, technical feasibility, and regulatory considerations before moving into interface design. Wireframing allowed us to validate complexity early, ensuring financial logic remained robust while the surface experience stayed intuitive.

Kuantist crypto wallet screen in light and dark mode showing portfolio balance and asset chart.

The result was a scalable mobile ecosystem of 250+ screens across iOS and Android, designed and iterated collaboratively in Figma. Trading interactions, state changes, confirmation patterns, and error handling were carefully structured to support confident decision-making in a high-stakes fintech environment. Micro-interactions were not decorative details, but system-level reinforcements of clarity and control. Custom 2D and 3D illustrations strengthened brand identity while guiding users through critical moments. For a closer look at the visual system and interface details, explore the project in our latest Dribbble post.

Throughout the process, we operated as an embedded extension of Kuantist’s internal team. From the first modules onward, we worked closely with them maintaining weekly demos, live feedback loops, and constant alignment sessions. This was not a handoff-based workflow. It was an integrated product collaboration where design decisions directly informed development logic and vice versa.

Once the mobile product reached a stable and scalable foundation, we extended the same system and product logic to Kuantist’s web presence, delivering 12 structured web pages built in Webflow. The landing experience balanced trust, clarity, and conversion, seamlessly directing users toward the mobile application while maintaining consistency across platforms.