After aligning on scope and product direction, we began by focusing on Kuantist’s mobile application, approaching it as the core touchpoint for everyday crypto usage. To ground our decisions in real market context, we started with an in-depth benchmarking phase, analyzing leading cryptocurrency platforms to understand common user pain points across onboarding flows, transaction features, portfolio dashboards, and notification systems. This allowed us to identify where users typically feel friction, hesitation, or confusion, and where clarity has the biggest impact on trust and conversion.
Based on these insights, we mapped the entire user journey using detailed flow diagrams, covering everything from first-time onboarding to trading, asset tracking, and ongoing portfolio management. These flows were translated into user stories that helped align business logic, technical constraints, and user expectations before moving into interface design. Wireframing became critical in this process, enabling us to test hierarchy, decision paths, and information density early on, while keeping complex financial logic in the background and the experience intuitive on the surface.
The mobile experience for both iOS and Android was designed and iterated in Figma through a highly collaborative workflow. Trading interactions, system feedback, and state changes were carefully designed to support confident decision-making in a high-stakes fintech environment. Particular attention was given to micro-interactions, error states, and confirmation patterns, ensuring users always understood what was happening and what action to take next. Custom 2D and 3D illustrations were developed not as decorative elements, but as functional parts of the experience, reinforcing Kuantist’s unique brand identity while guiding users through key moments within the app.
Throughout the process, we maintained close and continuous communication with the Kuantist team. Designs, flows, and concepts were regularly presented and discussed through Google Meet sessions, supported by weekly demos and ongoing feedback loops. This constant back-and-forth allowed us to validate assumptions early, revisit decisions when needed, and refine the product incrementally, ensuring alignment at every stage rather than relying on late-stage approvals.
Once the mobile application reached a solid and scalable foundation, we extended the same design language and product thinking to Kuantist’s web presence. The landing page was designed to capture attention, communicate trust, and clearly explain the product’s value proposition, while directing users seamlessly toward the mobile app.
Built with Webflow, the landing page combines strong visual storytelling with clear information architecture, balancing brand expression with conversion-focused structure. By aligning mobile and web under a single design system, we delivered a cohesive experience that supports user acquisition, brand recognition, and long-term product growth.
